Why Wild & Precious? Our name was inspired by Mary Oliver’s poem, ‘The Summer’s Day’, which ends with these two lines:
Tell me, what is it you plan to do
with your one wild and precious life?
The words ‘wild and precious’ also describe our approach to ingredients (many of which come from wild and precious places) and also our interest in preserving the environment.
If you would like to read Mary Oliver’s poem in full (for copyright reasons we can’t post it here) then please visit: