This photograph shows Rose visiting a potential Wild & Precious grower. We try to meet producers whenever we can. We insist on using certified organic, wild-harvested and, where relevant, COSMOS approved ingredients. COSMOS? The initials stand for ‘COSMetic Organic and Natural Standard’, which sets certification requirements for organic and natural cosmetics products in Europe.
By the way, although Wild & Precious is certified organic we haven’t put the word ‘organic’ into any of our product names or added the logo to any of our labels. Why not? We think the word is over used and that this has led to it being devaluated.